MP-1: MARKETING PLAN OUTLINE
A. Cover Page
1. Marketing Plan for Organization/Company name:
2. Proposed by:
3. Submitted to:
4. Date:
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Get Help Now!B. Table of Contents Pages
1. Executive Summary 2.0
2. Company Description 0.5
3. Strategic Focus and Plan 1.5
a. Mission/Vision
b. Goals
c. Core Competency and Sustainable Competitive Advantage
4. Situation Analysis 3.0
a. SWOT analysis
• Internal Strengths and Weaknesses: Management, Offerings, Marketing, Personnel, Finance, Manufacturing, and Research and Development (R & D)
• External Opportunities and Threats: Consumer/Social, Economic, Technological, Competitive, and Legal/Regulatory
b. Industry Analysis
c. Competitor Analysis
d. Company Analysis
e. Customer Analysis
5. Market-Product Focus 3.0
a. Marketing and Product Objectives
b. Target Markets
c. Points of Difference
d. Positioning
6. Marketing Program 8.0
a. Product Strategy
b. Price Strategy
c. Promotion Strategy
d. Place (Distribution) Strategy
7. Financial Data and Projections 1.0
a. Past Sales Revenues
b. Five-Year Projections
8. Organizational Structure 1.0
9. Implementation 1.5
10. Evaluation and Control 0.5
Total Pages in Marketing Plan Excluding Appendices 22.0
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