Read the chapter opener on the Burberry’s Global Brand strategy. B. Address the following:
Identify the pros and cons of a company having a central marketing department that makes decisions for marketing the product in every market. Identify the pros and cons of a company having a single message for all markets. Would Burberry be more successful with a single marketing strategy for all markets or different marketing strategies for different markets. C. Essay Requirements:
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Get Help Now!Write three pages in response to all of the items in section B. Include a minimum of 3 authoritative references to support your paper.
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