Assessment Information and Marking Criteria
Written Report( The chosen company for this assignment is Starbucks)
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Get Help Now!The assignment consists of TWO tasks:
Task 1
You are required to critically analyse the current strategic position of the organisation chosen by your group for the presentation. Your analysis should include:
- An evaluation of the external business environment in which your chosen organisation operates
- A critical assessment of the strategic resource capability of your chosen organisation
- An examination of the extent to which your chosen organisation is in strategic fit with its environment
Task 2
You are required to make detailed recommendations for ONE aspect of the future strategic direction of your chosen organisation. The aspect you choose should be different from the other members of your group. Your recommendations should include:
- An assessment of the feasibility, acceptability and suitability of your ONE aspect of chosen strategic direction (this should include an examination of the financial implications for the organisation)
- A detailed implementation plan for your chosen ONE aspect of future strategic direction
In both tasks you should use relevant theories/paradigms reviewed during the course of the Module MOD001147 as a focus for your analysis.
Specific Assessment Criteria and Marking Rubric
Task 1
| Mark | Learning Outcome | |
| 1. Critical analysis of the internal & external environments | 20% | 1 – 2 |
| 2. Evaluation of strategic fit | 10% | 1 – 2 |
| 3. Critical review of relevant theories & paradigms | 10% | 1 – 2 |
| TOTAL MARKS | 100% |
Task 2
| Mark | Learning Outcome | |
| 4. Analytical outline of your proposal for future strategic direction | 20% | 1 – 2 |
| 5. Critical review of suitability, feasibility, acceptability | 20% | 1 – 2 |
| 6. Implementation plan | 20% | 1 – 2 |
| TOTAL MARKS | 100% |
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