Andrew Rockfish is looking for a competitive edge in the North American market that will translate well to the other divisions. After talking to the other directors, they have decided to focus on business only and stop their individual services. While they will lose 10% of their sales, this change will allow the company to offer “boutique” services to its business customers, thereby increasing prices. Catering to business only will also allow them to provide personal services that Fed Ex and UPS cannot offer. It was decided that the initial roll out of this idea would start in the US where the most imminent threat from competition lies. Rockfish was on board with this idea and began a campaign among the rest of the company to find ideas that would help to encourage the new ‘Business First” strategic plan.
In response, a sales manager from his mid-west sales team brought this idea from their brainstorming session for his consideration. He proposed creating several mobile packing stores to bring customer service to business directly. GDD would not just pick up and deliver but they would package as well. This model could be viewed as an UPS store on wheels. The team got the idea from a local delivery service that started a similar business as a Mail Store on Wheels and it seemed to be doing well. This company has five “Mail on Wheels” trucks and focuses on taking small business, not individuals away from the three local UPS and Kinko stores. After a financial review of the company, Rockfish decided to buy the business.
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