Using the Communication Plan Guidelines handout provided in this week’s Required Resources, complete Part I of the Communication Plan.
Support your Application Assignment with specific references to all resources used in its preparation. You are to provide a reference list for all resources, including those in the Learning Resources for this course.
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Communication Plan
Part of the planning process is creating a communication plan document. The communication plan is a detailed outline of your public health campaign and includes all the elements from planning, communications, marketing, and public relations to evaluation. It is also an iterative process and you must be willing to make adjustments to the plan as necessary.
For this Application Assignment, use the Communication Plan Guidelines handout located in this week’s learning resources to begin drafting Part I of the Communication Plan.
Resources:
Course Text: Marketing Public Health: Strategies to Promote Social Change
Chapter 6, “Planning Process”
Handout: Communication Plan Guidelines
Public Health Campaign Websites
Web Resource: It’s Your (Sex) Life (2016). Retrieved from http://www.itsyoursexlife.com/
Web Resource: Quit Now Virginia (2016). Retrieved from http://www.vdh.state.va.us/LHD/richmondcity/chronicdisease/quitnowvirginia.htm
Web Resource: Re3.org (2016). Retrieved from http://www.re3.org/
Web Resource: Wyoming Quit Tobacco Program (2016). Retrieved from https://wyo.quitlogix.org/
Web Resource: The One & Only Campaign (2016). Retrieved from: http://www.oneandonlycampaign.org/
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