MARKETING PLAN & SALES STRATEGY
Seji’s Lemonade kicks will target consumers that are seeking healthier refreshments that offer a variety while trying to satisfy the needs of a whole line of different people of age, ethnic groups, gender and lifestyles.According to the demographics released by the Census Bureau in December 2015, Jamestown, NC indicated a population of 3,549, which is the smallest population of all the other surrounding cities in the High Point area, with a population of 106,797. Jamestown indicates it has 1,218 population density which is in the mid range of other places in the area. The next higher population density is Archdale which is about 13% larger with population density of 1,373. (Town charts) With a smaller population, it is easier to hit the target market, however, somewhat difficult to get the older residents to accept something new as opposed to a city with a larger population of younger members. The median age of the people and Jamestown indicates it has 46.1 overall median age of all people which is more than all the others in the area…………………………..
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