COMPANY DESCRIPTION and SWOT ANALYSIS
Create your revised NAB company name and explain its significance. Smoothie Surprise is a NAB company that offers frozen drinks, both smoothies and milk shakes, made from fresh ingredients straight from local farmers. Other products offered are take home smoothie ingredients as well as frozen yogurt. The entire meaning behind the name is that the frozen beverage options available are “jazzed up” by the consumer. They are able to mix in a variety of flavors from lavender to mint into whatever frozen creation they purchase. 2. Develop your revised company’s Mission Statement and provide a rationale for its components. Smoothie Surprise is an imaginative frozen food company encouraging and supporting healthy lifestyles with delicious healthy concoctions created from farm fresh ingredients. Our mission is to improve diets by creating flavorsome beverages that are comprised of healthy ingredients to include fresh fruits, vegetables, juices and a variety of milks. By creating frozen beverages that are packed full of nutrients it’s an avenue of ensuring that your diet is balanced and nourishing. We aim to use ingredients from local farmers to sow back into the community as well as support local growers. We view our company as a partner to our community, employees and a product of our environment. Our product is simply a concoction of local ingredients blended together to make beautiful creations. We strive to become a regionally known business, capitalizing on the interest of individuals and families choosing healthy dessert beverage options. Our goal is moderate growth, annual profitability while clinging onto our jazziness! Our business is a startup, as we are not in operation. We currently operate at various local farmers markets in the tristate area. In relation to the rest of the industry, our goal is to have moderate growth in the tristate area and expand throughout the eastern seaboard. The goal is to have franchises where individuals purchase our business model. Given there is not a mass
Background image of page 2
COMPANY DESCRIPTION and SWOT ANALYSIS 3 production of the product as everything is made in the store, it’s more of the concept that individuals will be buying into. o Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Justify at least three (3) reasons why you have chosen this type of non-alcoholic beverage. The three reasons of choosing the smoothie industry is simple, first mostly because they are healthy, secondly they can substituted as a meal or snack and thirdly the most important because they are quick, portable and easy to make. Smoothies can be made anywhere with the right tool and ingredients, and the recipes are endless. With everyone on the go to work, school, and other extra-curricular activities it’s hard to eat balanced meals. Since smoothies
WRITE THIS ESSAY FOR ME
Tell us about your assignment and we will find the best writer for your paper.
Get Help Now!Introducing our Online Essay Writing Services Agency, where you can confidently place orders for a wide range of academic assignments. Our reputable homework writing company specializes in crafting essays, term papers, research papers, capstone projects, movie reviews, presentations, annotated bibliographies, reaction papers, research proposals, discussions, and various other assignments. Rest assured, our content is guaranteed to be 100% original, as every piece is meticulously written from scratch. Say goodbye to concerns about plagiarism and trust us to deliver authentic and high-quality work.
WRITE MY ESSAY NOW
