One of the challenges of this assignment is that there are not pre-defined movements from this section of the text.

One of the challenges of this assignment is that there are not pre-defined movements from this section of the text. As previously mentioned, Meggs kind of lumps these designers together because many often worked in the same time frame and under similar influences. But the “art movements” mentioned in the text are not as concrete as the earlier examples. As such, I want you to focus on the styles of International Typographic Style, the New York School, the Conceptual Image and Post Modern Design and choose a one or two designers that may represent the characteristics or elements of the style the best in your opinion (and be prepared to defend your choice) Then proceed as you have in the last three papers.

This assignment will define, describe and illustrate the “art movement” or influence of the time period indicated. The goal for this paper is for you to understand the characteristics from the movement or time period chosen and to find a modern example of it. The project can be designed and organized the way you think best. You must submit either a word or pdf of the document or you can copy and paste your submission into the “write submission” area.

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Project Specifications:
Each submission should focus on the individual movements and how they treated or affected graphic design (You may mention other areas affected by the movement – product design, architecture – but the main focus should be graphic design.) Each section (for each movement or time period) should include the following:

Movement title or name
A description of the movement’s main characteristics. This should define the characteristics of the movement. Discuss how this style related to the time period in which it was found. This must be in your own words. Again, with the focus on graphic design.
A current/modern example of graphic design that appears to be influenced by the movement (since you can’t ask the author). The examples should not be literal copies of the style, but rather should owe some aspect of the characteristics of that movement. There should be an explanation of your reason for choosing the image. It is not acceptable to say, I chose this example because it looked like but rather you should enumerate the ways in which the example uses the techniques and characteristics that you’ve written about in questions 2 (the description of the style).
Requirements:

All contemporary examples have to be within the last 15 years and must be graphic design (not illustration or photography). That means they MUST INCORPORATE TYPE IN THE LAYOUT and CANNOT BE PHOTOGRAPHS of architecture or IMAGES OF PAINTINGS OR ILLUSTRATIONS. These examples cannot have the name of the movement in the text of the image. That is, you cannot use a recent poster announcing an exhibition of Art Nouveau or the cover of a book about Alphonse Mucha or Paul Rand as our contemporary example. The point is not to Google an image using the words of the movement’s name; It is about finding an image that has been influenced by and has the characteristics of the movement and/or artists.

The best place to look for images is in the graphic design annuals or at these organizations websites: AIGA, Art Directors, Graphis, etc. You can start by listing the attributes of the design movement, and then try to find an image that uses some of the same techniques. The contemporary image doesn’t have to have ALL of the attributes, and if they don’t, you should note where there are differences. You can also use a contemporary image from the textbook. There aren’t a lot from the last 15 years but there are some.

You must include all references used for content and imagery in your papers. This includes books, magazines, and any web sites you use including sources for imagery and photo credit. **Whenever using a direct quote or other sources, you must use a proper citation to document them. Grammar, spelling, and punctuation all count. Run spell-check and proofread. Do not just copy the information out of the text book or other source, paraphrase iny our own words, in your own voice and reference your material properly. If you copy and paste your content from a website to use as direct quotes you must reformat and take out the link, then cite them properly.

You are free to choose your reference material. You don’t have to use outside sources (the textbook has all the information you need) but if you do, any outside sources must be academic and scholarly in nature. You may use one (1) reference to wikipedia or the like. That means, really one or two sentences…). AND It cannot be your main source.

I am not going to limit you with regard to pages or word count. But each movement should be at least 2-3 pages double spaced. I have submitted a sample paper with two movements. (The content is not helpful to you since you don’t have those two movements as part of your assignments), but use it as a reference for organization and to see if you are following the specs of the assignment