Essay on Soft Drink Industry Overview
A soft drink is a beverage that contains carbonated water, flavoring and a sweetener. A soft drink can also be referred to as coke, fizzy drink, lolly water, pop or a carbonated beverage. The first marketed soft drinks in the western world in the 17th century. The soft drink industry has gone through a lot of transformation to become the best source of income and revenue. The soft drink industry spans sparkling drinks, bottled water, ready-to-drink tea and coffee, functional drinks and smoothies. There are a number of key players in the soft drink market and they are Coca-Cola, PepsiCo and Cadbury Schweppes.
There is a lot of revenue generated from the central market products in the industry. Coke Classic holds about 31%, Pepsi-Cola covers 20%, diet coke holds 17% while other beverages cover the rest of the market share as per brands. As of 2010, a group of eight countries that include Canada, Italy, Germany, Russia, UK, France and the US generated about $291 billion in soft drinks. The global soft drink industry is estimated to hit a $310 billion in 2015 and this guarantees good revenue for each nation.
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Get Help Now!The three key soft drink industry leaders have been a great source of employment. US-based Coca-Cola employs almost 140,000 people and sells over 3500 products in more than 200 countries. PepsiCo has 19 leading brands and generates over $1billion on annual sales. Soft drinks production and packaging can be quite demanding but the three core market leaders have been able to cope with ever market situation. The macro environment for the soft drink industry has not been that attract either.
Through a PESTLE analysis of the soft drink market, it is easy to gather essential details on factors that have influenced the growth and development of the industry. The social environment has always had the highest impact on the soft drink industry. Energy drinks have taken advantage of the current every changing market especially when it comes to current consumption trend. Workplace is an essential place where soft drinks have been on high demand. However, health worries of the key consumers……………
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