“VISA Interactive Exercise” Please respond to the following:
- From the first e-Activity, choose a real global company, and select three to five (3-5) most important variables that should be included in the company’s customer profile (i.e., demographics and psychographics for your chosen company). Next, provide a rationale for why you chose these variables for the customer profile.
- From the first e-Activity, describe the target market for the company you chose. Provide a rationale for the response.
Discussion 2:
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Get Help Now!Positioning and Information Technology” Please respond to the following:
- Justify the different positioning strategies presented in Chapter 7 of your textbook. Provide one (1) example of at least one (1) positioning strategy for the products of the global company that you chose in Discussion 1.
- Analyze the significant ways in which information technology facilitates the work of global marketers. Provide at least two (2) examples of how information technology facilitates the work of global marketers
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