How would you describe Ray Monroe’s overall attitude toward

During this course, you will be analyzing a series of cases based on specific entrepreneurial business situations. In each module, except Module 8, you will be given two cases. You must select one of the cases and complete it by the end of the module in which they appear. You may come across particular cases which deal with issues or concepts that you have not yet reached in the textbook. In that situation, you are expected to research the textual materials to develop your analysis. Analyzing these cases will help you to develop your ability to identify, explain, and provide solutions for issues associated with entrepreneurial ventures.

For more information on how to analyze a case, download and read the attachment on general instructions for analyzing case studies.

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For this assignment, select and analyze any one of the following cases from your textbook:

Read Case 3: A. Monroe Lock and Security Systems and respond to the following questions:

How would you describe Ray Monroe’s overall attitude toward his business?
How would you describe the industry and the competitive environment?
Develop a marketing strategy for AMLSS. Include some projections for sales revenues for the next twelve months.
Or

Read Case 4: Beijing and respond to the following questions:

Why do you think Goodman is having a difficult time finding employees who can perform up to his expectations? How can he teach them to perform better?
Do you believe Goodman is being unrealistic in his expectations of bringing quality Western service to China?
What are the key success factors for Beijing Sammies? What are its strengths and weaknesses?
What should Goodman do to build the business moving forward? How should he approach future fundraising efforts?
Each case analysis should be in not more than 600 words. Exceeding the word count limit will result in deductions to the assignment score. Your work should be submitted in a Word document, typed in double–space, in 10– or 12–point Arial or Times New Roman font. The page margins on the top, bottom, left side, and right side should be 1 inch each. You should use the APA guidelines for writing and citations.

Submit the Word documents to the appropriate dropbox.

See Course Calendar for due dates.

Evaluation Criteria

Review the SBT Case Analysis Rubric located in the “Start Here” section of the course for more information on grading criteria. Keep the following points in mind:

The analysis is complete in all respects.
The observations made are thoroughly supported by facts cited in the case study.
The issues are correctly identified and solutions provided are feasible.