• To what extent does a child’s gender and age influence a family decision making process and product choice?

To what extent does a child’s gender and age influence a family decision making process and product choice?

Titles and Themes Guidance

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It is expected that students will undertake research within one of the core subject areas below. However there may be other areas of interest – you should discuss with your student how their subject relates to core aspects of their current level 3 programme before they proceed to identifying a title.

Determining the topic:

Checklist of attributes of a good research topic

• Does the topic fit the specifications and meet the standards set by the university?
• Is the topic something with which you are really fascinated?
• Does your topic contain issues that have a clear link to theory?
• Do you have, or can you develop within the project time frame, the necessary research skills to undertake the topic?
• Is the research topic achievable within the available time?
• Is the research topic achievable within the financial resources that are likely to be available?
• Are you reasonably certain of being able to gain access to data you are likely to require for this topic?
• Are you able to state your research question(s) and objectives clearly?
• Will your proposed research be able to provide fresh insights into this topic?
• Does your research topic relate clearly to the idea you have been given (perhaps by an organisation)?
• Are the findings for this research likely to be symmetrical: that is, of similar value whatever the outcome?
• Does the research topic match your career goals?

Source: Saunders et al (2003)

Examples of previous titles include:

• To what extent does a child’s gender and age influence a family decision making process and product choice?
• Manchester United: Football club or business?
• The effect of services capes and atmospherics on consumer behaviour: what is already known?
• Celebrity endorsement and product fit: an examination of successes and failures
• Corporate Social Responsibility and oil companies in Nigeria
• Parents understanding of food packaging directed to children
• The marketing of Premium Cabin Seats in the Airline Industry
• To what extent is CSR being used as a marketing tool by organisations in the apparel industry
• Is the lack of racial diversity in Football management a problem for the game?
• Leadership Gender Diversity in the Public Sector
• Models, Processes and Factors influencing firms’ internationalization strategies
• The impact of Ebola on tourism
• The Benefits and Challenges of Sports Sponsorships
• The significance of business model innovation in a changing environment
• The significance of internal and external environmental assessment in multinational’s strategy formulation.
• The role of research, development and innovation in production strategy.